Our Logo
Our logo is an asset, which through strategic and consistent application will help our brand grow.
Primary Logo
Our primary logo utilises a mix of unique yellow against dark blue throughout different elements. Designed primarily to stand out with common white backgrounds, the logo has been created with originality and elaboration to capture and portray the brand’s identity, generate interest from viewers and to become a distinctive asset in a range of markets.
The Arresti robot is also incorporated into our logo, representing futuristic, reliable and innovative nature of our brand.
Where dark backgrounds are used, white font maintains the ‘stand-out’ nature of the logo, hence the inverted version of the logo should be used.
Structure
The design structure has been optimally engineered. By strictly adhering to this Visual Identity System (VIS) and brand guidelines, integrity will be maintained in all contexts and use scenarios.
Secondary Logo
Built-in versatility allows our logo to also be used in different a layout. This means where a square layout is more appropriate, this version of our logo can be applied.
Structure
The design structure has been optimally engineered. By strictly adhering to this Visual Identity System (VIS) and brand guidelines, integrity will be maintained in all contexts and use scenarios.
Symbol
In some cases, mainly used for company-managed assets, a more visible icon version is required. The design of our icon utilises an elaborate silhouette of the Arresti robot with the unique yellow and orange gradient, suitable for both white and dark backgrounds.
Structure
The design structure has been optimally engineered. By strictly adhering to this Visual Identity System (VIS) and brand guidelines, integrity will be maintained in all contexts and use scenarios.
Minimum Size
By adhering to minimum size restrictions, the logo will remain visible and will ensure legibility. Please adhere to the following measurements.
Primary Logo
Digital
32mm Width
120px Width
Secondary Logo
Digital
16mm Width
60px Width
Symbol
Digital
8mm Width
30px Width
Colour Variations
Full Colour
The following colours are utilised for each logo variation.
#F5D420 (80%)
#F59020 (20%)
#192148
#F5D420 (80%)
#F59020 (20%)
#FFFFFF
Incorrect Usage
The following are examples of incorrect logo usage. The Arresti VPN™ logo should not be altered in any way such as adding drop shadows, glows or any other effects that would change the logo. Incorrect usage also includes using the logo on crowded backgrounds where the logo’s visibility and legibility become corrupted.
